On last year’s compilation, your submitted track “Cloud Culture” has a celebratory, good-time feel. As a finalist in this year’s City Pages “Picked to Click,” it seems as you have been successful in becoming a Twin Cities’ definite up-and-comer. Can you tell us about the inspiration behind “Cloud Culture,” and what we can expect from you in the near future?
Cloud Culture is a song that’s part of me and The Sundance Kid’s Free On The 15th free music series from September 2010-April 2011. This happened to be the song we were working on for December 2010 release and we all know New Years is the perfect time to celebrate. Originally we were going to drop the song on December 15th but thought it would be even better to drop it on New Years Eve. In addition, the inspiration behind the song was to give fans and listeners a different side to me as an artist as well as a person and that it’s not always about rapping your heart out” on every single song. The song definitely fits with the times of getting people’s minds away from the stresses of life and enjoying the little bit we do have and remaining positive. As far as the future goes, I am working on a new album titled “The Last Great…” and all tracks will be produced by The Sundance Kid slated to drop 2012. Lastly, be on the lookout for the Cloud Culture music video to drop 2nd or 3rdweek of November along with videos for Once We’re Kings and Lights Off.
It seems that your momentum in the local hip hop scene has gained quite a bit of impetus; with a new album coming out soon, what’s the secret behind your promotional tactics?
There is no secret to be honest except for to observe and watch how the best move and add your own spin on something. Timing is everything along with presentation and I observe people make mistakes or do things to hinder themselves vs. actually helping. Accessibility and relevance are key in this day and age especially when you have a huge network to soak up on the Internet. You also have to cover your up-close-and-personal network as well. Visibility is a huge promotional tactic but it has to be done with some pizzazz, class, and pride. Lastly, the people that I surround myself with understand my vision and I understand theirs as well and that we are in this for the long haul and not for 6 months.
Describe your ideal Valentine’s Day date.
Going on a simple date for Chinese food, Saturday night home movie watching, tasting Macallan 18 or 25, great conversation, and relaxation.
What was your first kiss like?
It was great and exciting because the girl and I were the same age (8 yrs old) and we liked each other. She taught me how to “make out”. I remember the first time we kissed her breath smelled like candy, but the second time it smelled like onions because she ate white castle that day. I honestly thought we might have sex after kissing because I was so used to seeing movies where adults would be kissing then they start screwing each other. Good times.
For more information on Mally, please visit: mally.bandcamp.com
Interview conducted by Mandy Karman for The Best Love is Free ( @mandyapolis )